Cancer and NMR Spectroscopy Essay -- Biology

Cancer is a disease that will most likely affect each and every superstar of us throughout our lives. There ar approximately 560,000 people that die from crab louse each year. To put it in perspective, between 1/4 and 1/3 of all Americans will die from this deadly disease. These statistics could be greatly reduced if people would stop smoking. Approximately 35% of all cancer cases are direct results of tobacco use.Many people do not fully understand what cancer really is. Cancer is simply a mutation in the cells which causes them to replicate continuously without bond. Many people relate cancer with tumors, and rightly so. A tumor is basically just a lump of mutated cells which eventually grows so big that it blocks the functions of the organs around it (a benign tumor) or begins to invade tissues surrounding it (a malignant tumor).Although there has been extensive research concerning cancer, nothing has been found that can repossess cancer 100%. The reason for this is because a cancer tumor carries many different cancer cells. Every cancer cell reacts differently to each mode of intervention, so while chemotherapy may kill some cancer cells in a tumor, other subpopulations of cells in the same tumor may not be affected at all. Another problem with cancer is that the cancer cells are able to travel throughout the body, an event known as metastasis. This means that cancer cells in the breast or lung are able to travel to the heart. This means that the cancer can spread throughout the body very easily, making handling very difficult. While we have no true cures for cancer, there have been a few methods of treatment that have been somewhat successful. One such treatment is the drug cyclophosphamide (which is actually converted to 4-hydro... ...solution, nonradioactive method (NMR), the metabolites can be monitored noninvasively. NMR spectroscopy basically allows one to look at genuine certain nuclei, such as phosphorus and carbon, and show resonance. Since there are high levels of both of these elements in cancer cells, the NMR method allowed for clear observation of GSH levels.In addition to cancer cells, many other cell lines have high levels of metabolites containing phosphorus and carbon. With this in mind, NMR spectroscopy is clearly the tool of the future for noninvasive observations of cells. Namely, it can be used for studying molecular dynamics, kinetics, microstructures, and equilibrium levels of chemical reactions. Through the use of more advanced methods and technology such as NMR, aesculapian researchers can begin to piece together the puzzles of biology and medicine within the human body.

Tradgedy:The Scarlet Letter :: essays research papers

Tragedy, many people have defined it so many different ways. So, what is a calamity? Arthur Miller has defined a tragedy by specifying certain characteristics that must be included in the story there must be living and breathing characters, it must consider acquaintance or enlightenment, there must be an internal conflict, and there must be a struggle for happiness. This definition does a really unplayful job of defining what a tragedy is, but I think that there is more to it. I believe for a story to become a tragedy it does not have to have the above aspects, but every reader has to decide whether it is a tragedy to them. Take The Scarlet Letter by Nathaniel Hawthorne for example. Arthur Miller states that the story has to have living characters. In The Scarlet Letter, the main characters are Hester Prynne, Arthur Dimmesdale, Pearl, and Roger Chillingworth. Nathaniel Hawthorne successfully brings these characters to life by showing us human nature and by making them breathe a nd cry and have emotions that only real people can feel. Hester has real emotions as Hawthorne shows us when he tells what is going through with(predicate) her head when she is on the scaffold in the first scaffold scene she saw her own face, glowing with girlish beauty He also shows us Dimmesdale and the guilt he endures the judgement of God is on meit is too mighty for me to struggle with He shows us how Pearls darkness throughout the book, Hester could not help questionif Pearl was a human child. deeply black eyes Hawthorne brilliantly portrays these characters as living.Finding enlightenment or knowledge from this book is a bit more difficult. In a specific section of this book, Hawthorne tells the reader right out what the knowledge to gain from this book is, he says that to lie and to be dishonest to oneself and to the public and to carry guilt, as Dimmesdale and Hester did, is the worst possible thing that a human can do. Dimmesdale carried his guilt for so gigantic that it deteriorated his physical and emotional state and drove him nearly mad. Hester carried Dimmesdales secret along with Chillingworths and it hurt her emotionally also. The third aspect of a tragedy is that there must be a conflict internally. There is definitely a conflict in Dimmesdale about his guilt. When Dimmesdale and Chillingworth are discussing why men check their sins quiet, Dimmesdale becomes weak from the emotional pain that it brings him.

Wicked Virtuoso In Your Shadow :: essays research papers

h, p-leez, gimme a break, so what if I say wicked? Or evil is more appropriate? And stop those scrutinizing brows this is of no inept revelation. And why pose it as eloquently as this is? Simple. Arrogance and hypocrisy within the breeze of air that surrounds me is as callous as they argon overwhelmingly alluring and good-looking. Yes, I speak of a sheep in a wolfs clothing, a metaphor you wish not to plummet into nor be one of its allies. Nor do I. not in a million years. Beware, on land, on moon, on space, the wicked paranoia may never come as a visible being only when in a tacit, truculent silence, like a shadow lurking behind your every step. Some maybe inopportune as they are empirical and rash for I myself bushwhacked few of them, catching the drift, turning my back, and kindly letting them live their crazed life, hearing things but letting it out of my system the second it hits me. So, I was born with it, the so-called intellectually vital vision and outstanding senses. I sense the real, the fake, the filthy. I sense which has heart, which has not. When you are a Virgo as the writer is, you are one with the nature you are a virgin who symbolizes purity of the mind- the ability to grasp things logically. What others say has never staunched me, never trampled me, never put me down. Sheep in a wolfs clothing- more of an ethnic joke than a human being. Jogging up my memories, the bad ones have all but not vanished. solely these made me stronger like my Shihans innate and apparent strength. Fear never reverberates through me, slap me and Ill break your nose, hurt me and youll wish you we never alive. So here goes nothing- I am a girl, a powerful femininity flows through me, a strong spirit, a determination as strong as Malcolm Xs and a mind as clear as a tranquil Black Sea. Never fear, never hesitate, speak out and be heard, let no wolf clothing scare you. Then there goes the pin-pointer- who points his faults to others. This person is in need of a mirror to reflect the real self- for a wide awakening. A snide attitude toward every little peccadillo he assumes are others but is truly his. He needs to study European suavity or even better- learn to pinch himself- to feel he is at loss, and in need of moral repair.

Is Death Responsible for Diversity? Essay -- Philosophy Essays

Is Death Responsible for Diversity? Some of the hardest questions we struggle to answer in life surround the phenomenon of dying. What happens when we die? Is there something beyond death? Is one way to go better than another? Is it possible to escape death? Why do we die, anyway? Why couldnt we just live eer? One explanation for death may come from the story of evolution. To explore this question, let us imagine a hypothetical situation, a world in which nothing dies. (We will imagine also, for now, that organisms would continue to evolve along the same trajectory as they do at present.) Every organism that has ever existed in the past would exist now, along with every organism present and every organism that has yet to exist. Not only would the world contain these organisms, but all in all potential organisms. However many ways there may be of be alive, it is certain that there argon vastly more ways of being dead or rather, not alive. Richard Dawkins (p 104, Dennett) All the representations of the ways of being not alive would be there, including those that we could not possibly fathom, those that are not necessarily contingent to our present environment. What this signifies, this absence seizure of death, is a lack of natural selection. When nothing can die, everything is selected for, nothing is selected against. No death implies no tests, no judgments of fit or unfit, no randomness or weeding-out of the genome, no consequence to anything that is potentially detrimental to the species. This hypothetical situation is a look at the unchanging set of all possible options, every confederacy of DNA that could potentially give rise to life. Every possibility is valid. This version of the world could only exist if we ign... ...t and habitat. The world would be just one rangy niche, where anything goes, anything is possible. If we do away with natural selection, whence we must consequently do away with change, with evolution, with boundaries. Whenever a s pecies acquires a new capacity, it acquires, so to speak, the key to a contrastive niche or adaptive zone in nature. (p 208, Mayr) The key merited is contingent to the change only because the niche is locked before the change occurs. The boundaries we see are what create the selection pressures that cause organisms to change and are often products of selection pressures themselves. There is a direct relationship between these phenomena. If we have change (evolution) and niches, then death and natural selection are mandatory. SourcesMayr, Ernst. What Evolution Is. New York Basic Books, 2001. Dennett, Daniel. Darwins Dangerous Idea.

Character Development in Edward Abbeys The Monkey Wrench Gang Essay

Character Development in Edward Abbeys The Monkey Wrench GangSearch and Rescue, Utah State Police, and Bishops of the Church of Latter-Day Saints chase a group of bridge destroying, billboard burning, bulldozer mutilating eco-terrorists through the desert of the Southwest. The group known as the Monkey Wrench Gang consists of four very varied characters Seldom Seen Smith, also known as Joseph Smith, George Washington Hayduke, Doctor A. K. Sarvis, and Bonnie Abbzug. Each character has his own opinion of why nature needs to be saved. The group decides to make their mark on nature by taking care of the different machines, roads and bridges that are destroying it. With all the destruction the gang is causing, being caught is expected. However, the gang narrowly escapes the law numerous times. After finally giving in to the pressures of being good citizens and serving time in lag for destroying public property, the gang reunites for their final destructive mission Glen Canyon Dam. Edwa rd Abbey, author of The Monkey Wrench Gang (1975), uses language, appearances, actions and opinions to make each character likable to the orthodox reader.Abbey uses his strong feelings about the beauty of the Southwest to shape the opinions of each of his characters. Doc Sarvis, a medical surgeon from Albuquerque, has no strong or lasting relationships. His some close friends were always sent away, returning rarely, the bonds of affection no stronger than the web of correspondence (12-13). Doc?s closest friend, and coworker, is Ms. Bonnie Abbzug. Doc and Bonnie conk most of their downtime destroying billboards with economic meanings, because Somebody has to do it (43). Such billboards worthy of destruction read Marine Corps bu... ...ng nurse on the right buttock and shambled on shaky hind legs out the side door up the alleyway . . . into the padded darkness of the nearest bar (213). With Smith being the logical element of the gang, he listens with the concentrated intensity of a buck in hunting season (337). When he finally hears something, he stops. Suddenly. Doc, Bonnie and Hayduke stumble into his rear exchangeable the Three Stooges, three clowns in a silent movie (336).While reading The Monkey Wrench Gang, many images appear in one?s mind. The uses of Edward Abbey?s skill of developing characters through language, appearance, actions and opinions make this novel more enjoyable to read. The shaping of each character persuades the reader to believe that, Oh my desert, yours is the only remainder I cannot bear.Work CitedAbbey, Edward. The Monkey Wrench Gang. 1975. New York Avon Books.

Character Development in Edward Abbeys The Monkey Wrench Gang Essay

Character Development in Edward Abbeys The Monkey Wrench battalionSearch and Rescue, Utah State Police, and Bishops of the church building of Latter-Day Saints chase a group of bridge destroying, billboard burning, bulldozer mutilating eco-terrorists through the desert of the Southwest. The group known as the Monkey Wrench Gang consists of four very different characters Seldom Seen metalworker, also known as Joseph Smith, George Washington Hayduke, Doctor A. K. Sarvis, and decorous Abbzug. Each character has his own opinion of wherefore nature needs to be saved. The group decides to make their mark on nature by taking c ar of the different machines, roads and bridges that are destroying it. With all the destruction the gang is causing, being caught is expected. However, the gang narrowly escapes the law numerous times. After finally giving in to the pressures of being good citizens and destiny time in jail for destroying public property, the gang reunites for their final destruct ive mission Glen Canyon Dam. Edward Abbey, author of The Monkey Wrench Gang (1975), uses language, emergeances, actions and opinions to make severally character likable to the conservative lecturer.Abbey uses his unwavering feelings about the beauty of the Southwest to shape the opinions of each of his characters. Doc Sarvis, a medical surgeon from Albuquerque, has no strong or lasting relationships. His few close friends were always sent away, returning rarely, the bonds of affection no stronger than the web of correspondence (12-13). Doc?s closest friend, and coworker, is Ms. comme il faut Abbzug. Doc and Bonnie spend most of their downtime destroying billboards with economic meanings, because Somebody has to do it (43). Such billboards worthy of destruction read Marine Corps bu... ...ng nurse on the right buttock and shambled on shaky hind legs out the side door up the alleyway . . . into the padded darkness of the nearest bar (213). With Smith being the logical member of t he gang, he listens with the concentrated intensity of a buck in hunting season (337). When he finally hears something, he stops. Suddenly. Doc, Bonnie and Hayduke stumble into his rear like the Three Stooges, three clowns in a silent movie (336).While reading The Monkey Wrench Gang, many images appear in one?s mind. The uses of Edward Abbey?s skill of developing characters through language, appearance, actions and opinions make this novel more enjoyable to read. The shaping of each character persuades the reader to believe that, Oh my desert, yours is the only death I cannot bear.Work CitedAbbey, Edward. The Monkey Wrench Gang. 1975. New York Avon Books.

Grease v. The Breakfast Club: Finding Yourself Essay

The films Grease and The eat Club feature the same strong theme puzzleing your identity. This theme is universal done many books, movies and even real life. The fact that these two films were filmed so far a segment, Grease being filmed in 1959 and directed by Randal Kleiser and The Breakfast Club in 1985 directed by John Hughes, shows that this is a strong theme that sticks throughout the industry. These films curb many characters that burn be comp atomic number 18d to one an new(prenominal).The primary(prenominal) characters are Claire Standish (played by Molly Ringwald) and flaxen Olsson (played by Olivia Newton-John) and John Bender (played by Judd Nelson) and Danny Zuko (played by John Travolta). The girls are your typical high school girlie-girls and the guys are your typical high school butch men. There is also a couple of less important characters in the films that can be compared such as Andy Clark (played by Emilio Estevez) and Kenickie (played by Jeff Conaway). Th eyre the kids who think theyre the big man on campus and better than everyone else.The first obvious comparison is the leading ladies of the film. Sandy Olsson was a sweet, quiet girl when she first arrived at Ridell High. She felt pretty sure of herself entering the school, but when she joined a new company of friends and know Danny Zukos real personality, she realized that she was not sincerely the type of person that she precious to be. With the help of her new friends, Sandy changed herself comp permitely. On this path of discovery she was completely transformed in her looks and personality. She went from shy and unnoticed to sexy and confident. After the transformation, there was an occurrence that made her realize that she was notwithstanding fine the way she was and didnt destiny to change for anyone. In that time, she lost her true self trying to be something she wasnt and then discovered at the end that she was always who she really wanted to be and no one could chang e her.Clair was a stuck up, pretty, popular girl at her school. No one took her seriously. Stereotypical pretty girls are usually ditzy. That is just what people assumed of Claire. After she got stuck in hands with an unusual group of kids, kids she would normally have never interacted with, she slowly began to come out of her shell. Being in that new group of people was a way for her to let her true self out without worrying about people judging her. As the group of detention goers got closer and got to know each other better, it became apparent that Claire was not just a stupid, mean, pretty girl with lots of money. She was nice and smart. Her day in detention brought out her true identity, and let her along with everyone else discover who she really was.The next comparison is between Danny and John. Danny Zuko was the leader of the T-Birds, the schools big gang of popular guys. He was the heartthrob of the school and his name was coming out of peoples mouths left and right. The word around the street was that Danny Zuko was a tough, badass guy and he didnt disquiet about anything besides himself, his T-Birds, and looking cool. It was a little hard to disprove this though be dumbfound that is exactly how Danny acted in front of everyone. He was the epitome of a macho man.The only time that he was his true self was during a summer before school when he fell in love with Sandy. He let his soft side show with her, but as soon as school started again, he was back to his old ways. This caused him to lose Sandy, and this in turn cause his realization that he was his true self with her and he wanted to be that again to make her happy. By the end of the movie, Danny has transformed himself into the nice sweet sponsor that he thought Sandy would love, only to realize that Sandy had transformed herself for him also, and they both discovered that they liked themselves and each other just the way they were.A similar character to Danny would be John Bender. He was his schools typical macho man who wouldnt take anything from anyone or let anyone part him what to do or how to behave. That is how he landed in detention. At the beginning of the film, he kept up greatly with his badass rep. But throughout the film, the kids in detention became closer and they all got to know one another. The true side of John Bender that came out was that his life at home was pretty tough and that caused him to have a rough exterior. The kids in detention as well as the audience saw past that though as the film progressed. The was a part of the film where all the kids were about to get caught leaving detention and John sacrificed his own self to save the rest from getting in trouble again. This showed that he was compassionate and not so self-centered afterall. After breaking down his rough outer shell, the kids in detention saw who John Bender really was, and why he acted the way he did. Some of that was understandable and they all became friends. John let his true identity shine to everyone.As far as theme goes, the theme of both Grease and The Breakfast Club were pretty generic. The way they were showed though made them more interesting than other films. Showing the journeying of discovering your identity through multiple characters gives the film viewers more to relate to and helps people to enjoy the movie more. Whether youre the badass, the jock, the popular girl, the geek, the psycho, or the shy girl, you can relate to one of these films. Finding your identity is something that every person has to go through in their lives. That makes the theme universal. These two films correlate well with each other to show that you will always find yourself, it may be harder or easier for different people, but in the end you will be able to find your true identity and be happy with the person you are, and be accepted by others.

Domestic violence

Article Critique My article Is about the NFG football player peter Rice who was caught on depiction surveillance rolling up his fiance viscously until she fell unconscious. In the article it explains that sadly, the NFG has dealt with objet darty domestic abandon cases Just as bad as this one. In the criminal case, he can annul prosecution and a criminal record by completing the pre-trial intervention program. Most people who do such(prenominal) an offence wouldnt be given this plectron to do instead.Many people believe that since he is professional athlete, he is able to go around the justice placement in favor for himself. Joana Rice has been confirming of her husband and criticized his indefinite suspension by the NFG. I chose this quote be aim I found it very shocking that his fiance that was beaten up by irradiation Rice is def block offing him and accusing the media for getting into their private lives. She is probably doing this out of fear from him.This relates to o ur Families In Canada var. because It shows us what an abusive legislations Is and how the man implys he Is to a greater extent dominant then the woman. The mall rea news why I chose this article was that It shocked me that his flane was defending him afterwards the incident and said the media should leave them alone. I also chose it because I know this is a regular issue in professional sports. Incidents bid this happen a couple times a course of instruction and mainly in the NFG. To conclude this article teaches me that this is a bad example for information for parents and families.Class Question why do you speak out Ray Rices fiance defended him after an incident like this? By Matthew Tomatos RAY RICE By animators My article is about the NFG football player Ray Rice who was caught on video he is professional athlete, he is able to go around the Justice system in favor for relates to our Families in Canada class because it shows us what an abusive relationship is and how the man thinks he is more dominant then the woman. The main reason why I chose this article was that it shocked me that his fiance wasDomestic ViolenceA power that occurs between partners in an intimate relationship such as marriage, or cohabitation to live together as husband and wife, usually without legal or spectral sanction. Thats how dictionary. com describes spousal abuse. But to me, spousal abuse is when one someone in a marriage sanctified relationship verbally, mentally, emotionally, or physically abuses the other person in the relationship. Many people view domestic violence as only happening to specific races, ethnicities, class, education level or age of the abuser scarcely, surprising to many, it occurs in all social economic, religious, and cultural groups.And it can be the roughly damaging involvement a man or woman could ever go through. In the US, a woman is beaten or assaulted every 9 seconds. At least one in every three women has been beaten, coerced into switch on or otherwise abused during her lifetime all around the world. Most often, the abuser is a member of her own family. Domestic violence is the leading cause of injury to women more than car accidents, muggings, and rapes combined. Studies suggest that up to 10 million children witness some form of domestic abuse annually.Nearly 1 in 5 teenage girls who have been in a relationship said a boyfriend threatened violence or self-harm if presented with a breakup. Every day in the US, more than three women are take outed by their husbands or boyfriends. 92% of women surveyed listed reducing domestic violence and sexual assaults as their top c at a timern. Domestic violence victims lose nearly 8 million days of paid work per year in the US alone the equivalent of 32,000 full-time jobs.Based on reports from 10 countries, between 55% and 95% of women who had been physically abused by their partners had never contacted non-governmental organizations, shelters, or the police for help . The costs of intimate partner violence in the US alone exceed $5. 8 billion per year $4. 1 billion are for direct medical and health care services, while productivity losses amount for nearly $1. 8 billion. Men who as children witnessed their parents domestic violence were twice more likely to abuse their own wives than sons of nonviolent. He always apologized, and sometimes he would even cry because of the bruises hed made on her arms or legs or her back. He would say that he hated what hed done, but in the conterminous breath tell her shed deserved it. That if shed been more careful, it wouldnt have happened. That if shed been paying attention or hadnt been so gaumless, he wouldnt have lost his temper. -Nicholas Sparks, Safe Haven. When people think of abuse, they always seem to ask the question Why dont you just leave? , Why did you stay so long in the first place? , How could you respect someone who did something like that to you? But its not always that easy. A woman I k now very well and am extremely close with was once affected by spousal abuse and she will be the first person to say leaving was not only the hardest thing shes ever done, but the scariest and most complicated. This woman was beaten numerous times by a husband that loved her. At first it wasnt so bad, she recalls. He wasnt always mean. And when he was being nice, I couldnt even remember the times he was being mean. Abuse is a cycle. It can start out being once a year, once a month, and escalate to being numerous times a day.Abuse works sort of like the cycle of precipitation. When the sun heats up the body of water, its like the man getting angry. As the water evaporates and rises into the air, its like the yelling, name calling, emotional aspect of abuse is construed. As the water cools and condenses to be condescend droplets, which form clouds, is when the pushing and the shoving and the supple hitting begin. When the water condenses and falls to the ground as rain or snow, is when the beating begins the punching, the kicking, the mauling. And as the rain collects, is when apologizes and/or crying begins. The pip time was when we beat me so bad I couldnt open my eyes for a week, my friends confines to me. Once he got mad and punched me so hard he cracked my rib. He later got mad and kicked me out of the bed which surfaces the continuation of the breaking of the rib. He would lock my in the basement for hours just because he got mad. He would rip isolated my clothes and take a hammer to all the jewelry I owned that wasnt on my body. He cheated on me. He undermined me, called me names, talked to me so bad I thought I was a monster. I would look in the mirror once a day just to brush my hair and put on my makeup. Now, as you read this I know youve asked yourself that universal question Why didnt you just leave? Whyd you let it get so bad? But think when you were threatened weekly that he would not only kill you, but your family, and take your kids, l eaving would probably be the last thing on your mind. Why didnt you call the cops? Well, when you wanted nothing more than to pretend that nothing was happening and everything was okay and you were normal just like everyone else, getting law enforcement involved and creating gaming was the absolute last thing you wanted.But she did finally get the courage to leave when she thought of her oldest son, and how hed be starting develop soon. How could you send a child to school with them witnessing his mother getting beaten and him be able to actually lead a normal life? And believe me this not something that just happened out of the blue. It was an outside plan to get out without him hurting her, her family, and most importantly, their two sons. The story Ill never forget though, is months after she left, going back to pick up her son from the fathers supervised visitation, he tried to kill her.Just thinking of this story sends chills down my spine and brings tears to my eyes. Their son had an event at Sunday school he was dying to go to, and he could only under one condition She had to go pick him up by herself. Thinking back upon this, she realizes what a stupid decision she made but at the time, she was focused on her the wants of her child. As she arrived at his house, she approached the door, having a gut view that something was really wrong but she suffaced the feeling and went inside to get her boy.Upon departure, the man that had formerly beaten her asked if he could walk her to the car. This was weird because he never asked for permission, but she just shrugged it off and agreed to it, which would shew later to be the worst decision of her life. As she reached over to buckle in her oldest son, she felt the hair on the back of her neck stand up, she knew something dread(prenominal) was momentarily about to happen. She turned around to her former husband, the former love of her life, blatantly stabbing her repeatedly in the chest with the sheer inten tion to murder her.As she sat t here(predicate) pressing against the steering wheel as hard as she could, her two children screaming bloody murder, this man, who loved this woman more than that anything on the planet, jabbed a knife into her chest twelve different times. If it hadnt been the mans mother running outside to see what all the commotion was about, this woman probably wont be here today. The woman is strongest, most courageous, most beautiful woman I know. She is my role model. She was dealt the worst card a life could of been dealt and struggled through it and is now one of the most happy women on the planet.This woman has been there for me through thick and thin. She is a pinochle of strength. She is the prime example that abuse could most possibly be the worst thing on this planet, but you can get through and even though at the time it make seem like it, its not the end of the world. Just remember next you hear a story of abuse and think, Why didnt they just leave? , t hink back to this woman story. depend her struggles and difficulties. See how hard it was to escape. Next, time dont just judge the book by the cover. Open it up and read a few pages first. Abuse is an extremely serious thing that shouldnt be ignored.I know I sound like one of those commercials telling to call someone, let someone know its happening to you. But its the truth. The sooner you come out to someone about it, the closer you are to getting the courage to leave once and for all. Remember, its not going to be an easy process but, in life, you have to work for the things you truly want and are truly important to you. And remember, youre not the only one. This happens to women all over the world. Youre not alone, take a stand. By Chelsea Fenwick 3rd Period * Statistics and facts taken from http//domesticviolencestatistics. org/domestic-violence-statistics/Domestic violenceArticle Critique My article Is about the NFG football player Ray Rice who was caught on video surveillanc e beating up his fiance viscously until she fell unconscious. In the article it explains that sadly, the NFG has dealt with many domestic violence cases Just as bad as this one. In the criminal case, he can avoid prosecution and a criminal record by completing the pre-trial intervention program. Most people who do such an offence wouldnt be given this option to do instead.Many people believe that since he is professional athlete, he is able to go around the justice system in favor for himself. Joana Rice has been supportive of her husband and criticized his indefinite suspension by the NFG. I chose this quote because I found it very shocking that his fiance that was beaten up by Ray Rice is defending him and accusing the media for getting into their private lives. She is probably doing this out of fear from him.This relates to our Families In Canada class because It shows us what an abusive legislations Is and how the man thinks he Is more dominant then the woman. The mall reason wh y I chose this article was that It shocked me that his flane was defending him after the incident and said the media should leave them alone. I also chose it because I know this is a regular issue in professional sports. Incidents like this happen a couple times a year and mainly in the NFG. To conclude this article teaches me that this is a bad example for information for parents and families.Class Question Why do you think Ray Rices fiance defended him after an incident like this? By Matthew Tomatos RAY RICE By animators My article is about the NFG football player Ray Rice who was caught on video he is professional athlete, he is able to go around the Justice system in favor for relates to our Families in Canada class because it shows us what an abusive relationship is and how the man thinks he is more dominant then the woman. The main reason why I chose this article was that it shocked me that his fiance was

IOM and Nursing Transformation Essay

The Institute of Medicine (IOM) is an American, not-for-profit, non-governmental, unaffiliated, organization created for the sole purpose to serve as an advisor to the government and every(prenominal) sector in society in order to make better informed health care decisions. Established in 1970 the IOM organization has been answering the farmings most pressing questions about health care over the past 4 decades. October 5, 2010, the IOM in collaboration with The Robert Wood Johnson Foundation (RWJF), released its recommendations on breast feeding in the United States. The report entitled, The Future of Nursing Leading Change, Advancing Health explore the need for health care nursing professionals to evolve and coiffe for the dynamic work environment in which they will take differentiate, providing an do-oriented blue print for the health care professional as a guide to pull (Institute of Medicine, 2010).The IOM report continues to have an immense impact on nursing care today, tr ansforming primary lend oneself, education, and the leadership roles of health care provider. Within the IOM report, 4 key messages were provided as follows, 1. Nurses should practice to the full extent of their education and training. 2. Nurses should achieve higher levels of education and training through an improved education system that promotes seamless academic progression. 3. Nurses should be full partners with physicians and other health care professionals in redesigning healthcare in the U.S. 4. Effective workforce planning and policy making require better data collection and an improved information infrastructure (Institute of Medicine, 2010, p. 4). On the grand scale, nursing is by far the largest force in health care, by sheer rime the impact nurses make in health care is astounding. Nurses are vital to the change and success of health care reform.The IOM cites the Affordable Care Act (ACA), a new law signed into effect March 23, 2010, by President Obama. The ACA allo ws the public better access to care, stronger Medicare, more affordable coverage, and stronger consumer rights and protections (THE WHITEHOUSE.GOV, n.d.). What The ACA means for nursing practice is, with insurance becoming more readily accessible to the public, it is inevitable that patient loads will increase causing a higher need for ameliorate and skilled nurses. New rules mandating patients and practitioners meeting face-to-face at the start of care and mandating regular check-ups as preventative care will also increase demand for nurses. To meet this growing need for health care professionals current and prospective providers look to provide motivation. Funding has been made acquirable to nurses as an incentive to take after advanced degrees and become lifelong learners by creating stricter regulation for continuing education requirements.Employers are becoming extremely cognizant of the growing demand and are impulsive to provide career assistance, and tuition reimburseme nt in order to remain competitive in the healthcare industry as well as increase employee retention. knowledge is vital to achieve the goal of the IOM desiring to increase the number of BSN educated nurses from 50% to 80% by the year 2020(The Forum of Nursing Workforce Centers, 2012). With education, comes responsibility. As part of the vision of the IOM, nurses should become full partners in collaboration and shall become leaders, whether it be formal or informal. Leadership should be integrated in all aspects of nursing, from the bedside to the council chamber (Institute of Medicine, 2010, p. 221). Leaders arent just policy makers and managers anymore, they are mentors, teachers and advocates, for their patients as well as each other.As leaders nurses should collaborate with multidisciplinary team members to provide gum elastic and effective care, sharing their knowledge, skills and critical thinking expertise. Being an informal leader also involves mentoring peers and acting as a resource, fostering an environment conducive for development and success as well as professional development. Addressing the call to action by changing practices to meet the recommendations is vital to the transformation of nursing. To meet this call to action, my start goal is to obtain my Bachelor of Science in nursing degree. Education is the foundation the gives us the ability to grow and thrive in our profession successfully.I challenge myself to continue with my education and going forward continue on the path as a lifelong learner. I vow to seek opportunities available to me to enhance my knowledge and skill base whether it is through my employer, my state required continuing education credits (CEUs), or a nursing organization much(prenominal) as my membership with the American Association of Critical Care nurses (AACN). I will continue to collaborate with all team members, be an advocate and to be a mentor and a resource to my peers, and promote education and learning t hrough them as well. And finally I will accept this call to action by challenging my other peers and cohorts to do the same.ReferencesInstitute of Medicine. (2010). The Future of Nursing Leading Change, Advancing Health. Retrieved from http//books.nap.edu/openbook.php?record_id=12956&page=R1 THE WHITEHOUSE.GOV. (n.d.). http//www.whitehouse.gov/healthreform/healthcare-overviewhealthcare-menu The Forum of Nursing Workforce Centers. (2012). http//nursingworkforcecenters.org/Resources/files/StateImpactOfIOMReportOnNursing.pdf

High Turnover Rate Essay

1. Key issueHigh labour turnover rate is prevalent in the insurance industry and especi everyy in prudential. Thus, the firm may have to incur more costs and time to train new employees.http//business.asiaone.com/Business/My%2BMoney/Building%2BYour%2BNest%2BEgg/ restitution/Story/A1Story20090821-162517.html2. CausesThe main cause of the high turnover is the organisation purification. Observable ArtifactEvery Monday, all employees are required to wear white as a symbol of unity and recite the firms pledge, which is to place their familys interest before their have.While expecting the employee to perform his best, the firm should besides digest adequate welfare for its employees. Otherwise, employees may feel discontented and choose to leave, thus, increasing the turnover rate.Espo utilize ValuesThe firm espouses the value of family. Family in this case, refers to ones take in family as well as the firm. Everyone has an obligation to work hard for their family.It is taboo for the employee to raise their point of view during meetings, as they have to respect the seniors in the family. slip away performing employees are rewarded handsomely while underperforming employees are pressured to hit their quota or be forced to leave the firm.Based on the Blake-Mouton Managerial Grid, Prudential has an positive leadership, characterised by high concern for production and low concern for people.http//www.mindtools.com/pages/article/newLDR_73.htmhttp//www.kean.edu/lelovitz/docs/EDD6005/humansideofenterprise.pdf Enacted ValuesThe espoused values are not exhibited boldly. Some meetings are on the weekends, preventing employees from outgo family time. This discrepancy can cause higher turnover rate.Basic AssumptionThe firm adopted the Taylorism theory, which attempted to add productivity by motivating its employees done monetary incentives.Sales ranking charts are comm nevertheless seen in the office. Top employees are rewarded and highly regarded in the company, whil e the rest are neglected. By take for granted that employees are only incite by money, the employees morale is ignored.Herzbergs motivation-hygiene theory states that an employees satisfaction is dependent on hygiene issues and motivators. In Prudential, the hygiene factors the like work/life balance and good inter-personal relationship with the superiors are lacking. Thus, employees are more inclined to leave the firm, contributing to its high turnover rate.http//research-methodology.net/frederick-hertzbergs- dickens-factor-theory/ http//www.businessballs.com/herzberg.htm3. Analysis of the theories1.2.3.3.1 Taylorisms theoryThis theory assumes that each employee will maximise his productivity in order to earn the bonuses. When interviewed by Kurt Nelson in his study of pharmaceutical sales teams, all of them stated that the incentives for the top achievers were very motivational. This theory corresponds with a research done by Michele Marchetti in 1998, which indicates that comm ission encourage salespeople to perform. However, Kurt Nelsons study involved only four employees, of which all of them worked together as a team. The small number of the employees is insufficient in proving that monetary incentives can go them to perform. Furthermore, this study is found on a sales team, where the motivation to perform can be different from that of an individual salesperson.3.2 HerzBergs Motivation-Hygiene theoryHerzbergs theory can be used to detect issues that need to be mitigated. In a study conducted by Jones and Lloyd, employees who contribute ideas in a meeting usually exhibit the following motivations a) A desire for recognition from a line managerb) The desire for recognition from colleaguesFor instance, the use of this theory can help Prudential in strengthening its family culture and allow the voices of the employees to be heard.However, there are also several limitations too. Herzbergs theory is still a generalization which cannot be applied to all ind ividuals. It is also based on interviews with accountants and engineers. An accountant may be motivated by add-ond pay while the Prudential employee may be more motivated by flexible work timings. Furthermore, giving an employee responsibility they are not ready for can be overwhelming and become a demotivator. 4. Authors perspectivesTo rectify this issue, the management at Prudential should adopt a healthy balance of the Taylorism theory and Herzbergs theory. Providing incentives for the employees to perform in the Taylorisms theory is barely a hygiene factor in Herzbergs theory. The management need to incorporate other factors to encourage lower turnover. Studies have shown that to predict voluntary turnover, an increase in individual values enactment corresponds with a decrease in turnover. citation Another study which includes 2,622 employees from a hospital located in the US, found that the presidencys incorporation of a values enactment measurement establishment into the fo rmal performance evaluation process benefited the organization by retaining employees more potential to conform to the organizations espoused values. citation Hence, Prudential should first boldly exhibit its espoused values. Incentives should also include things like family trips.Performance measures should not only be united to sales quota only, but the number of trainings conducted by the senior employees to the junior employees, the amount of time spent with their own family and more. While recruiting employees, Prudential need to conduct a thorough interview, to screen the employees with the same values as the firm, as they would be more likely to stay in the firm. While such recommendations can motivate employees, it is difficult to measure the amount of time one spends with his family as the data could be easily fabricated. The cost of recruiting new employees must be equivalent to the increase of sales made from this new strategy, for this change to be justifiable. Resistan ce to change will also be expected from the management as the previous system has been very successful in ensuring high profits for the firm, despite the high employee turnover rate.In a study conducted by Caliper Human Strategies Inc., a human resource consulting firm in Princeton, NJ, and Automotive News magazine, reveals that top salespeople in 3000 car dealerships have several temper traits (Sawyers, 1997). Some of the strong personality traits are Ego drive( the need to motivate people), Ego strength (ability to handle rejections), Self structure( a strong ability to organise ones own work), Assertiveness(persuading others to adopt a different point of view). Prudential can use these traits listed in order to hire the right person for the project. Perhaps a job trial can be conducted for the candidate rather than the standard interview.5. Conclusion6. Appendix* A newcomer should not be employed with the same stipend system as the veteran. (us automobile ) * Changing the comp ensation system to a more comfortable and predictable system such as the salary based payment will greatly increase the retention rate of the salespeople. This has been proven in different dealerships throughout the country.Abetter alternative is to allow the salespeople to switch between the two compensation methods. During a lean period, the dealership would allow the salespeople to switch to salary based, and during the boom period to switch to risk based compensation method.* Foster a more-family like culturehttp//www.businessballs.com/herzberg.htmhttp//www.managementstudyguide.com/herzbergs-theory-motivation.htm

Building a Local Fashion Brand

Executive Summary This report is prepargond on the basis of a survey on a local anaesthetic fashion grease (Dishes Doss), & its a survey to building this brand as a strong brand. The concept of branding has been around for centuries as a meaner to distinguish the goods of one manufacturing business from those of a nonher. In fact the word brand is derived from the Old Norse word brander, which meaner to burn, as brands were and still are the meaner. filths identify the source or maker of a harvest-time and everyow consumers to assign responsibility to a particular manufacturer or distributor. Most important, brands take on special meaning to consumers.Because of past give births with the product and its marketing program over these years, consumers find out which brands satisfy their needs and which one do not. As a result, brands provide a shortened ruse or meaner of simplification for their product decisions. Building a brand is a step by step process. There are quadruplet go or six blocks to build up a brand. Here we applied all the steps or blocks to find out the present brand situation of Dishes Doss. In order of these steps or blocks we made a questioner of 69 questions held a survey on 50 people.After the survey we convert the result onto serving and put it into graph to show the situation. The topic has been selected to building some local fashion brands (dishes Doss). A major objective of the report is to make node base equity for these brands. After storying the steps of a brand building, we surveyed the information of these brands, on the basis of brand building. 1. 1 . Introduction To build up a brand two questions a great deal arises What makes a brand strong? And how do you build a strong brand? To help to find out we study just about the CUBE model which has four steps or six blocks.Beside this marketer face two questions are What o different brands mean to customer? And how does the brand crawl inledge of consumers affect their response to marketing activity? The challenge for marketers in building a strong brand is ensuring that customers have the right causa of experiences with products and services and their accompanying marketing programs so that the desired thoughts, feelings, images, beliefs, perceptions, opinions, and so on become linked to the brand. 1. 2. Origin of the report Brand is a very affectionate issue to the marketing people and is a very important issue to the customer.Because a strong brand can create a very highly demand of a reduce of a particular brand. To build up a strong brand one should to have it off so many things, he/she have to go with a four step procedures. And in this report we tried to focus on building a brand as a strong brand for that we select a local fashion brand. 1. 3. Objectives of the study We make a study to know the Brand identity operator, meaning, response, relationship with the customers. We tried to know that is the customers are satisfied, dissatisfie d, confused about the brand, its service, products and the overall factors.The core or the main objective of the study is to building a local fashion brand. To find the robbers, and context of a local fashion brand build it as a strong brand. 1. 4. Methodology We make a survey on Dishes Doss, which is a local fashion brand with ten famous local fashion brands. We make a questioner consisting 69 questions, on the basis of brand building in categories. Then take a sample of 50 people of different age, gender, occupation who use these brands. After getting the serve ups, we measured the level of satisfaction, dissatisfaction, confusion on different level of brand building. . 5. Limitations of the study We are in our formal education stage. So this is our first assignment which is n the basis of the practical experience in real life. So, our lack of experience greatly influenced in preparing this report. We faced some other limitations that are given bellow * It is too much knockou t to comment and suggest based on few days study. Assignment report is important to fulfill the Brand Management course, but we do not have enough time for such a detailed process. * Lack of collecting essential data information. * The survey is not 100% accurate. The four steps of brand building The four steps of brand building represent a set of questions that customers invariably ask about brands. The questions are as follows 1. Who are you? (Brand identity) 2. What are you? (Brand meaning) 3. What about you? What do I think or feel about you? (Brand response) 4. What about you me? What kind of familiarity and how much of a connection would I like to have with you? (Brand relationships) By establishing the answer of these questions marketer can build a strong brand in the market among the customers.When customers get a unclouded answer of their question from the marketer then it become easy to make a decision about the brand. When marketer able to establish he answer of the q uestion then they are on the way of building a strong brand. 2. 1. 1 . Brand Identity/salience Achieving the right brand identity meaner brand salience with the customers. Brand salience measure awareness of the brand, that indicate is the customer are aware of the brand or not? Or how often and how easily the brand is identified by the customer in order of various situations and circumstances?We have said that brand awareness refers to customer office to recall and recognize the brand under different conditions and to link the brand name, logo, symbol, and so forth to certain association in memory. Here we will know about the sagacity and the breadth of awareness thus gives the product an identity by linking brand elements to a product category and associated purchase and consumption or usage situations. Brand depth measure that how likely or easily the brand element come to the mind of customers brand breadth measure the cranial orbit of purchase usage situation in which the brand element come to the mind. . 1. 2. Brand Meaning/Performance Imagery The brand performance describe how sound the product or service meets customers more functional needs. How well does the brand rate on objective assessments of laity? To what extent does the brand satisfy utilitarian, aesthetic, and stinting customer needs and wants in the product or service category? Five types of attributes and benefits often underlie brand performance, as follows 1. Primary ingredients and supplementary features. 2. convergence reliability, durability, and serviceability. 3. Service effectiveness, efficiency, and empathy. 4.Style and design. 5. Price. 2. 1. 3. Brand Response/judgment & feelings Brand image indicate a brand picture in a customer mind. Brand imagery depends on the extrinsic properties of the producer or service, including the ways in which the rand attempts to meet customer psychological or social needs. In this way people think about a brand abstractly, rather then what t hey think the brand actually does. Thus imagery refers to more intangible aspects of the brand, and consumers can form imagery association directly from their own experience or indirectly through some other source of information.Many kinds of intangibles can be linked to a brand, but four main ones are 1. User profiles. 2. Purchase and usage situations. 3. Personality and values. 4. History, heritage, and experiences. Brand Judgments are customers personal opinions about and evaluations of the rand, which consumers form by putting together all the different brand performance and imagery associations. The four types of brand Judgments are important, they are 1 . Judgment about brand quality, 2. Brand Credibility, 3. Brand Consideration, 4. Brand Superiority. 2. 1. 4.Brand Relationship/Resonance Brand resonance describes the nature of the relationship and the extent to which customers feel that they are in sync with the brands. Resonance is characterized in terms of intensity, or the depth of psychological bonds that customers have with the brands, as well as the level of activity engendered by this loyalty.

Masters in Marketing Management Question Papers

interrogative sentence Papers 2007 Semester ? I Sub Code Subject Name 2007 2007 101 P P M whitethorn Oct 102 Principles of merchandiseing whitethorn Oct 103 Fundamental of charge Accounting May Oct 104 Managerial Economics May Oct 105 Research methodology May Oct 106 Consumer Behaviour May Oct Semester ? II Sub Code Subject Name 2007 2007 201 Service Marketing May Oct 202 Retail Marketing May Oct 203 gross sales management & Personnel Selling May Oct 204 Distribution Management & Logistics May Oct 205 Marketing Research May Oct 206 Relationship Marketing May OctSemester ? III Sub Code Subject Name 2007 2007 301 International Marketing May Oct 302 Marketing and The Laws May Oct 303 Financial Services Marketing May Oct 304 integrate Marketing colloquy May Oct 305 Retail Operation Management May Oct 306 May Oct Semester ? IV Sub Code Subject Name 2007 2007 401 Brand Management May Oct 402 strategical Marketing May Oct 403 Export Documentation & Forex Marketing May Oc t 404 Direct Marketing May Oct 405 Industrial Marketing May Oct 406 countryfied & Agricultural Marketing May Oct total no f questions 7 MAY 2007 measure no. of printed pages 1 3178-101 MMM(semester-II) interrogation -2007 PRINCIPLE AND PRACTICES OF precaution (New course) era 3 instants Max mark 70 book of instructions 1) assay all question Q. 1) bound Management. relieve Henry Fayols Principle of management 20 OR Q. 1) apologize the term of Motivation along with its signifi basece to organizational productivity . wrangle the Maslaws Theory of need of hierarchy in detail. Q. 2) relieve the basic component of management.Do these function vary from industry to industry? let off. OR Q. 2) rationalize in detail Management Thoughts from the industrial revolution to knowledge based society of 21st century. Q. 3) prove the unhomogeneous run lowership styles along with examples. OR Q. 3) develop the Dynamics of Group Behavior. Do the group influence on individual an d group decisiveness- making? pardon. Q. 4) lay aside short qualitys (Any four) a)Corporate social responsibility b)Hawthrone Experiments c)Quality Circles d)Perception e)The Self Concept and Self Esteem - f)Shaping of reputation Semester I replete(p) none of questions 6 MAY 2007 Total no. of printed pages 1 3178-102 MMM(semester-II) interrogative sentence -2007 PRINCIPLRS OF dentet (New course) measure 3 hours Max Marks 70 book of instructions 1) Attempt both 5 question 2) each need extend to mark Q1)Chanel decisions cannot be taken without referrringto the PLC stage of a product Critically look the statement with example Q2) The modern Marketing Manager has to play more than responsible and versatile use of goods and services as comp atomic number 18d to Traditional Marketing Manager CommentQ3)Design Marketing Mix stategy for the following product (a)Milk based Soft Drink (b)Electric Shaver Q4)You want to absorb novel product of Ayurvedic Dantamanjan . What be the distinct step you lead take to promote this product? wherefore? Q5)What are the different objective of Advertising? apologise with examples and applicability with measure to PLC? Q6) import short note on some(prenominal) two (a)Ethics in Marketing (b)Industrial Vs Consumer Market (c) harvest-time Packaging - (d)Online Marketing Semester I Total no(prenominal) of questions 8 MAY 2007 Total no. of printed pages 2 178-103 MMM(semester-II) interrogation -2007 FUDAMENTALS OF MANAGEMEN ACCOUNTING (New course) m 3 hours Max Marks 70 Instructions 1) Attempt whatsoever 2 question from each component part 2) Figures to the remunerate indicate full mark. SECTION-I Q 1)How is Prime cost different from marginal cost? State the element of cost including in the two types of cost indicating there implication in cost story? Q 2) develop conf employ methods of segregating fixed and variable everywherehead costs? Q 3)What are the several(a) methods of pricing material issue?When do you advocate pricing the issue at cost price based on the last in stolon out method? Q 4) ? A levelheaded system of costing dresss as a smashed of control over the expenditure and helps to secure economy in manufacture? prove? SECTION-II Q 5)From the following in salmagundiation for the month of January prepare a cost sheet to show the following components 1 . prime cost 2 . agent cost 3 . cost of output signal 4 . total cost Direct material 57000 Direct wage 28500 Factory rent and rank 2500 Office rent and pass judgment 500 Plant repair and maintenance 1000 Plant description 1250 Factory managers salary 2000Office salary 1600 managing directors remuneration cl0 headphone and postage 200 Printing and stationary 100 Legal charges 150 Advertising 1500 salesman salary 2500 Showroom rent 500 gross sales 116000 Q 6. )following particulars related to production department of factory for the month of june are , Material utilize 80000 Direct wages 72000 Direct labour hours worked 20000 Hours of machine consummation 25000 Overhead charges 90000 Cost info of particular order carried out in the above department during the june are given below Material used 8000Direct wages 6200 Labour hours 3300 Machine hour 2four hundred What would be the factory cost of the work order under the following method of charging overheads? Q 7) per unit cost structure of single product manufacturing follow as below Selling price 100 Direct material 60 Direct labour 10 Variable overhead 10 Number of unit sold in the year are 5035 as per agreement with the employee union there will be an increase of 10% in direct wages Calculate (1)how mevery more unites have to be sold next year to maintain some quantum of profits. (2)By what percentage selling price has to be increase to maintain the same P/V ratio ?Q 8) white a short note (any four) 1) Transfer pricing 2) pricing of issue 3) financial accounting VS cost accounting 4) prerequisite of material purchase - 5)labour cost Semester ? I Total no. of questions 7 MAY 2007 Total no. of printed pages 1 3178-104 MMM(semester-II) run -2007 managerial ECONOMICS (New course) Time 3 hours Max Marks 70 Instructions 1) Attempt any 5 question 2) each carry equal mark Q1)What is Managerial Economics?Explain the relationship of Micro Economics with Managerial Economics. Q2)Define Product Function Explain Increasing, Constant and Decreasing Return to scale. Q3)(a)Describe characteristic features of Oligopoly. (b)Why absolute Competiton is socially and economically describe? Q4)What is cost Benefit Analysis? Explain its practical significance. Q5)(A)Explain break-even analysis. (B) Justify the need of Government? s Intervention in the Market Economy. Q6) establish Pricing Method followed by the Business Firm. Q7)Write note on (any two) (a)Type of Demand Elastimetropolis (b)Merits and Demerits of Co-operative society (c)Privet Good Vs Public Good (d)Economic Liberalization Semester ? I Total No. of questions 7 MAY 2 007 Total no. of printed pages 1 3178-105 MMM(semester-II)Examination -2007 RESEARCH METHODOLOGY (New course) Time 3 hours Max Marks 70 Instructions 1) irresolution 1 &6 arecompulsary 2) attempt any 3 from remaining. Q1)Attempt any two (a)Explain unhomogeneous steps involved in the Research Process. (b)Represent the following data by a Pie Chartt ITEMMaterialLabourFuelOverheadsExpenditure in Rs. 150020004000500 (c) Elaborate different type of Research Designs. Q2)Explain the merits and demerits of ? Questionnaire Method?. Also explain the essentials of a Good Questionnaire. (3)What is observational Method? Explain different types of experiment al Methods of Pointing out their merits and demerits. Q4)(A)Explain dissimilar sources of secondary data (B)Explain the Layout of aTable. Q5)Explain the layout and essential qualities of Research report. Q6)Write Short Notes On (a)Validity in step (b)Observation (c)Pictogram (d)Qualities of a Workable Hypothesis (e)Sampling and Non-sam pling erros (f)Editing of info Semester ? I Total No. of questions 6 MAY 2007 Total no. of printed pages 1 3178-106 MMM(semester-II)Examination -2007 CONSUMER BEHAVIOUR (New course) Time 3 hours Max Marks 70 Instructions 1) Attempt any 5 question 2) each carry equal mark Q1)Using the concept of Consumer Dictated Product Development, explain how you would launch a new product in the market? Q2)What are the factors which influence a Consumer? s Decision-making Process?Explain with the help of an example. Q3)How does consumer decision making modification as purchase involvement increases? Q4)Discuss the psychological factor influencing Consumer Behaviour with suitable examples. Q5)Explain any one model of Consumer Behviour with suitable examples. Q6)Write short notes on any two (a) Consumerism (b)Personality and self concept - (c)Extent of reference group influence Oct 2007 . 3278-101 M. M. M. (Semester I) Examination 2007 PRINCIPLES AND PRACTICES OF MANAGEMENT Time 3 HoursMax. Ma rks 70 Instruction (1) each questions are compulsory.Q. l) Define Management. Explain F. W. Taylor is known as Father of Scientific Management. 20 OR Q. l) What is Corporate kindly Responsibility? Does it contribute to increase the Goodwill of the Organization. Explain with example. 20 Q. 2) Explain McGregors Theory of Work Motivation and discuss its covering in Industry. 15 OR Q. 2) Discuss various components of Management Process in brief. 15 Q. 3) Discuss various Leadership Traits of an effective leader. 15 OR Q. 3) Explain the Process of Team Building and elaborate the principles of effective Team Work. 15 Q. ) Write short notes (Any Four) 20 a) Group Dynamics b) acquaintance Workers c) TQM d) Functions of Top Management e) intent of Individual Behaviour in Organization f) Various Approaches to Management ******************************************************* Semester ? I Oct 2007 3278-102 M. M. M. (Semester ? I) PRINCIPLES OF MARKETING Time 3 Hours Max. Marks 70 Instructi ons 1) event any five questions. 2) any questions carry equal marks. 3) Neat diagrams must be drawn wherever necessary. Q. ) ? Marketing has evolved a big(p) deal since the early days of distribution and sales orientation.? Discuss.. . Q. 2) A cellular phone manufacturing company has produced some models with different disgraces. Explain how you will build the sucker equity through advertising. Q. 3) What do you mean by the term ? Distribution Intensity Illustrate your answer. Q. 4) Explain how technological, political and socio-cultural factors affect the Advertising Style and Process. Q. 5) Explain the concept of PLC. Discuss how and why the relative importance and various elements of Marketing Mix will change with a product? stage in the PLC. Q. 6) Write short notes on any two (a) Obstacles to Marketing Control (b) Marketing Audit (c) New Trends in Packaging (d) Marketing Process ************************************************************ Semester ? I Oct 2007 3278-103 M. M . M. (Semester I) Examination 2007 FUNDAMENTALS OF MANAGEMENT ACCOUNTING Time 3 Hours Max. Marks 70 Instructions 1) Question No. 1 is compulsory. 2) Attempt any two questions from section 1 and section II each . 3) Figures to the right indicate marks. ) Use of simple calculator is allowed. Q. l) Define Management Accounting and state its limitations. 10 SECTION I Q. 2) What do you understand by the tenns Break-even Point, Contribution and Margin of Safety? Explain your answer by drawing a chart with assumed figures. 15 Q. 3) Explain various steps in which a raw material moves in a manufacturing organization till it gets consumed in the. production. Give the fonnat of various documents which are prepared in the bear on. 15 Q. 4) What is the meaning of Budget and Budgetary Control?State and explain various budgets which can be established in the following functional areas of operation 15 (1) Sales / Marketing (2) Finance Q. 5) Write short notes on (Any Three) 0503=15 a) Transfer Pricing b) Sunk Cost and Opportunity Cost c) Advantages of Standard Costing d) Cost building block and Cost Centre SECTION II Q. 6) Following figures are extracted from the accounts of MIs. Kishor Co. for the month of June, 2005 15 Production Depts. Service Depts. PI P2 SI S2 S3 (Rs. ) (Rs. ) (Rs. ) (Rs. ) (Rs. ) (Rs. ) Indirect Material 280 140 one hundred seventy 350 160 Indirect Wages 324 312 296 190 218 Power and Light 3,000 Supervision Charges 2,200 Rent and Taxes 500 Insurance on Assets ro Depreciation at 12% p. a. on capital value of assets to be considered. From the above infQrmation and the following departmental data, prepare overhead recovery rates for the production department PI and P2 on the bag of direct labour hours.The expenses of helper departments should be apportioned straight to the production department, with the information that S 1 is tool room, S2 is maintenance department and S3 is stores department. Departmental data PI P2 81 82 83 Area (Sq. ft) 400 200 100 200 100 Capital Value of Assets (Rs. ) 8,000 4,000 7,000 5,000 6,000 Kilowatt Hours 4,000 3,000 1,000 1,000 1,000 Number of Employees 150 100 75 100 125 Direct Labour Hours 5,000 5,000 Number of Requisitions 1,000 300 Q. 7) Following transactions have taken place in respect of a material duringMarch, 2001 15 Date 1 Opening Balance 500 units Rs. 6 per unit 5 Purchased 100 units Rs. 7 per unit 7 Issued 400 units 9 Purchased 300 units Rs. 8 per unit 19 Issued 250 units 22 Issued 50 units 25 Purchased 300 units Rs. 7. 50 per unit 30 Issued 250 units Prepare the instals Ledger expect that the issues are valued on FIFO and LIFO basis. Q. 8) Following lucubrate are gettable frOill the records or Amrut Ltd. For a month regarding the standard labour hours and rates of an hour for a productHours Rate per hour Total Rs. Rs. Skilled 10 3. 00 30. 00 Semi-skilled8 1. 50 12. 00 Unskilled16 1. 00 16. 00 _________________ 58. 00 The actual productio n for the product was 1,500 units for which the actual hours worked and rates were as follows Hours Rate per hour Total Rs. Rs. Skilled 13,500 3. 50 47,250 Semi-skilled12,600 1. 0 22. 680 Unskilled30,000 1. 20 36. 000 (a)Labour Cost variability (b)Labour Rate Variance (c)Labour Efficiency Variance (d)Labour Mix Variance (e)Labour Cost Variance 15 Q9) What do you mean by Elements of Cost? How the cost is classified into various elements of cost? Draft a standard format of a cost sheet for a machine tool manufacturing company. Make the necessary assumptions. 15 *********************************************************** Semester ? IOct 2007 3278-104 M. M. M.. ( Semester I) Examination 2007 MANAGERIAL ECONOMICS Time 3 Hours Max. Marks 70 Instructions (1) solvent any five questions. (2) All questions carry equal marks. (3) Draw neat diagram wherever necessary. Q. l) What is Managerial Economics? State its nature, chain of mountains and applications. Q. 2) Explain Profit and Sales Ma ximization as an organisational goal. Q. 3) What is Demand Forecasting? Explain methods of demand forecasting for established product. Q. 4) State and explain the Law of Variable Proportions. Q. ) Why Perfect Competition is socially and economically justifiable? Q. 6) (A) Describe the need for Government Intervention in the Market. (B) What are the advantages and disadvantages of Economic Liberalisation ? Q. 7) Write notes on (Any Two) a) Types of Price Elasticity of Demand b) Support and Administered Prices c) Public Goods Vs. Private Goods d) Protection of Consumers Interest ************************************************** Semester ? I Oct 2007 3278-105 M. M. M. (Semester I) sem-2007 RESEARCH METHODOLOGY Time 3 Hours Max. Marks 70Instructions (1) Question Nos. 1 and 6 are compulsory. (2) Attempt any three questions from the remaining. (3) Figures to the right indicate full marks. Q. l) Attempt any two of the following 20 (a)What is Research? Explain the objectives and types of Research. (b)What is Scientific Method? Explain its relation to research. (c)Draw Histogram and Frequency Curve from the following data X 0-10 10-20 20-30 30-40 40-50 f 8 17 25 12 6 Q. 2) (A) Explain the nature and scope of Social Research. 05 (B) What is Hypothesis? Explain the characteristics of a Hypothesis. 05 Q. 3) Explain the meaning, role and difficulties of Interview as a method of data accrual. 10 Q. 4) Explain various steps involved in the analysis of data. 10 Q. 5) Explain the importance and sources of Secondary Data. 10 Q. 6) Write short notes on (Any Four) 20 (a)Sampling Design (b)Sources of Errors (c)scoring Techniques (d)Experimental Design (e)Use of Computers in Research (t) shows of voice Measurement ****************************************************************** Semester ? I Oct 2007 1 3278-106 M. M. M. (Semester I) Examination ? 007 CONSUMER BEHAVIOUR Time 3 Hours Max. Mlarks 70 Instructions (1) Attempt any five questions. (2) All questions carry equal m arks. Q. l) How is the field of honor of Consumer Behaviour defined? What are the major uses or applications of understanding Consumer Behaviour? Q. 2) . Explain the demographic and psychological factors influencing consumer behaviour with relevant examples. Q. 3) Discuss the role of personality and self-concept in Shaping Consumer Behaviour. Q. 4) What is meant by Motive Hierarchy? How does 1aslows Hierarchy of needs fUnction?.Q. 5) Define Consumer Satisfaction. What is the rlationship between Consumer Satisfaction, Repeat Purchase and Committed Customer. Q. 6) How does consumer decision-maki. llg change as purchase involvement increases? Q7) Write short notes on any two a) Consumerism b) Effect of Culture and Subculture on Indian Consumer - c) Components of Attitude. Semester ? I Total No. of questions 6 MAY 2007 Total no. of printed pages 2 3178-201 MMM(semester-II)Examination -2007 201Service Marketing New course) Time 3 hours Max Marks 70 Instructions 1) Answer any both quest ion out of Q1 TO Q4 each carry equal mark 2)Q5 & Q6 are compulsory, each carry 20marks 3) use examples, model and so forth Q 1)liberalization privatization and globalization has propelled growth of services sector in India in 5-6 years ,Do you agree with the statement ? warrant your answer. Q 2) In financial services marketing process and physical evidence are very definitive discuss this statement giving suitable examplesQ 3) what is services marketing segmentation ? discuss and elaborate as to how segmentation and positioning is achived in tourism marketing . Q 4) billjunctin. com is an e-bill pay service of icici bank, which has proved to be very successful , matchd to physical bill payment collection service. Which distribution strategies of these services , do you think have made this billjunction. com successful ? why? Q 5) write short notes on any four (a) services unconsecrated print (b) SERVQAL and GAP model (c) four I s of services (d) advertising and sale promotion in service industry. (e) requirements for customer retension in service industry f) KPO Q6) Case study The new incombent to the office of the Cheife General Manager of the Muncipal Transportation is wondering how to make the operation profitabal. He has jotted some of his finding near the current state of affairs. ?The Municipal Trasportation has a tumescent, ageing fleet of buses. Induction of new buses is a sheath is acase of ? too late-too few? ?The geographical expanse of the city it serve is big. city areas have several judicature office , hospitals and educational institute , not to mention huge residential unites employing a large number citizens of the city and adjoining suburbs. The ratio of number of employees to a vehicle operated by the trasport matches unfavourably with the standard norms, ie to say the trasport is over staffed. Inspite of thise, in the opinion of unrestricted the buses are not clean break down frequently and do not stick to a time-table. Business, the ? staff? of the trasport is infamously known for being rude. ?A recent eyeshot has showed that (rather surprisingly to the Chief G M)most computer will like and prefer to travel by the Municiple Transport , rather than using their personal trasport means (cars wheel etc ) They only only hope, the fares will be low. The Chief General Manager has appointed you, as marketing manager of this muncipal transport. Present a detailed proposal for successful marketing of this public transport system. Semester ? II Total No. of questions 5 MAY 2007 Total no. of printed pages 1 3178-202 MMM(semester-II)Examination -2007 202RETAIL MARKETING (New course) Time 3 hours Max Marks 70 Instructions 1) ALLquestion are compulsory 2) each carry equal markQ1) Describe in detail the characteristic of atleast sextet different types of Retailers Q2)Explain giving all relevant detail , the factors considered in planning retail store layout and too the interiors designing . Q3)choose any high profil e retailer like shooperstop / big bazaar known to you. Describe in detail who they use store based, merchandise based, retail marketing confabulation in the form of advertising and point of sell promotional materials. Q4)The competition between traditional retailer and ultra modern super market that occupy about 40000 sq ft floor area , is generating debates presently in society.Do you belive that traditional retailers will continue to prosper in such competition? Justify your answer discussing all cyclorama involved in detail. 5)Write short notes on all of the following a) retail store organized by district wise consumers cooperative society which in addition has network of some branches in villages. b) Bar coding method and its use - c)Managing Reverse Logistic in retail . Semester ? II Total No. of questions 8 MAY 2007 Total no. of printed pages 2 3178-203 MMM(semester-II)Examination -2007 03SALES MANAGEMENT AND PERSONAL SELLING (New course) Time 3 hours Max Marks 70 Instructi ons 1) Answer any 5 question 2) each carry equal mark Q1) Explain why sells management is consider as an important function? Q2) compare top down and bottom up approach and explain weather they should give sells manager the some figure of the company sell forecast. Q3)What is sells budgets ? What are the purposes of sells budgets ? What role is typically followed by a company to prepair its sales budgets?Q4) What are sales quotas and why its important for a sales manager to sets quota? s for sale hoi polloi? Q5)(a)Why line sales organization is not suited to a large organization (b) Which type of basic organization structure would you recommend for a large company operating globally and trying to gain greater customer responsive ness and efficiencies ? Q6)What are measure stages in the sells force staffing process? Which natural process or part is considered by sells managers as the most difficult in the entire staffing process and why? Q7)(a)Briefly describe the procedure for des igning sales land b)Why a good number of companies are in inceasingly using assessment centers as a tool of selection process? Q8)(a)What is the difference bet a prospect ,suspect and sales lead ? - (b)how sells people understand prospect need? Semester ? II Total No. of questions 7 MAY 2007 Total no. of printed pages 1 3178-204 MMM(semester-II)Examination -2007 204DISTRIBUTION AND LOGISTIC MANAGEMENT (New course) Time 3 hours Max Marks 70Instructions 1) ALLquestion are compulsory 2) each carry equal mark Q1)Identify and explain the various entities (things) that flow between a supplier and a customer during physical distribution. Q2) Discuss with the help of appropriate example ? Middlemen are necessary evils.? Q3) Present and justify a organization of distribution channel for each of the following (a)High-tech High-value industrial products (b)Bio-technology based Product to Boost Agriculture Yield (c)Low-price Readymade Cloth Q4) Discuss the federal agency of information Tech nology in Logistics , quoting suitable examples.Q5) Describe the scope and significance of supply chain management. Q6) Identify various opportunities for controlling the cost in a distribution channel. Q7)Write short note on any two (a)Channel Leadership (b)Changing Nature of retail business - (c)Global Marketing Channels. Semester ? II Total No. of questions 7 MAY 2007 Total no. of printed pages 1 3178-205 MMM(semester-II)Examination -2007 205MARKET RESEARCH (New course) Time 3 hours Max Marks 70Instructions 1) Attempt any 5 question 2) each carry equal mark Q1) ? Market Research is a vary important tool for the decision makers of today in the Corporate Indian Environment.? Discuss and analyse. Q2) What are the steps in setting up and implementing a Marketing Research Project? Q3)Design a questionnaire for exploring possibility of launching a new side of meat Daily in the State of Mharashtra. Q4) What do you understand by Sampling ? Explain Non-probability Sampling Technique with appropriate examples. Q5)What do you understand by Scaling Technique?Different Rating and ranking scale with appropriate example. Q6) Formulate a Research Design for potential assessment study for exterior domestic paint in rural area of Maharashtra and Gujarat Q7) Write short note (a)Dos and Dont for the questionnaire formulation (b)Retail audit (c)Ethics in marketing - (d)Types of Rearch Data Semester ? II Total No. of questions 6 MAY 2007 Total no. of printed pages 2 3178-206 MMM(semester-II)Examination -2007 206Relationship Marketing (New course)Time 3 hours Max Marks 70 Instructions 1) Answer any TWO question out of Q1 TO Q4 each carry equal mark 2)Q5 & Q6 are compulsory, each carry 20marks 3) use examples, model etc. Q1)Outline the various factor which have influanced the Evolution of Transection-based into the Relationship-based Marketing. Q2)Explain in details the inter-linkinges among the rececy , frequency and lifetime value consepts. Quote examples, in support of you r view point. Q3) ?A loyal customer, usually is more benificial to a firm , though new customer have to be aquired.? Disscuss quoting approriate examples. Q4)Discuss how the Information Technology affects the building and strengthening of relationship in the marketing context. distinguish examples. Q5)write short notes On any four (a)Decision making Process (b)Partnering (c) Intarnal Marketing (d) Barriers to Switching (e) CRM Consept (f) Value Of Complaints. - Q6)Assume you are In Charge of a Delership Business Firm. You belive that by retaining customer you enhaance the firm profitablity.You therefore, plan to get the support of all the internal / external stake-holders (domains) of your business to build alasting relationship with the customer(market). Present a detailed scheme for this purpose. You may assume a product/ service offering of your choice. Semester ? II 3278-201 M. M. M. (Semester.. II) Examination.. 2007 SERVICES MARKETING Time 3 Hours Max. Marks 70 Instructions ( 1) Attempt any five questions. (2) All questions carry equal marks. Q. l) Explain in details, which aistribution strategies you will adopt for ServiceMarketing ? Q. 2) Service Blueprints, Service Mapping and Managing Employees for Service Orientations are pillars on which building of Service Industry rely upon. Do you agree with this statement? Quote examples in support of your answer. Q. 3) Write an essay on Role of Advertising and Sales forward motion in Service Industry. Q. 4) Which issues are involved in Marketing of Services ? How you will solve those issues? Q. 5) Which are the Distinctive Characteristics of Services? Also explain 4 Is of Services. Q. 6) How you will market Charities Services and Technological Services ?In support of your answer, quote practical examples. 3278-201 1 P. T. O Q. 7) Write short notes on any three a) Social Services of Non-profit Organization b) GAP Model c) Handling of Services Complaints d) Nature of Services e) Mketing Mix in Service Industry - Semester ? II Oct 2007 3278-202 M. M. M. (Semester II) Examination 2007 RETAIL MARKETING.. Time 3 Hours Max. Marks 70 Instructions 1 ) Ail questions are compulsory. (2) Every question carries fourteen marks. Q. l) Explain in details the factors that must be considered for the site selection of Retail strain. 14 Q. 2) Selecting the variety of products that constitute the entire merchandise and also managing efficiently the inventory of these products these are critically important for success in Retailing. Do you agree? Justify your answer by giving all relevant details and suitable examples. 14 Q. 3) Describe in details, how the application of Information Technology has improved the following operations in Retailing14 )Just in Time Rplenishment of Stocks 2)Rapid Adaptation to Change in Market Trends 3)Category Management Q. 4) Explain in details the following concepts 14 1) Retailers are the most important source for getting the vital feed back given by the last-ditch consume rs. 2) Majority of Retailers have prospered by effectively implementing Proximity Retailing. Give suitable examples. 3) Speciality Retailers like Dass Electronics Sony Exclusive Show Rooms, P. N. Gadgil Jewellers etc. have become fashionable by skillfully practising Destination Retailing. Q.S) Write short notes on all of the following (a) Managing IN-store Promotions 05 (b) Quick Response Inventory Planning 05 ( c) Category Management04 ****************************************************** Semester ? II Oct 2007 3278-203 M. M. M. (Semester II) Examination ? 2007 SALES MANAGEMENT AND PERSONAL SELLING Time 3 Hours Max. Marks 70 Instructions ( 1) Solve any five questions. (2) All questions carry equal marks. Q. ) (A) What is Sales Management? (B) Describe any one of the- qualitative -methods of sales forecasting and ndicate its advantages and disadvantages. Q. 2) What is a Sales Budget? What are- the purposes of the Sales Budget? What procedure is typically followed by a company to prepare. its sales budget? Q. 3) (A) What is a Sales Territory ? (B) How should a Sales Manager assign sales people to territories? Q. 4) Explain the methods used by companies for setting sales quotas. Q. 5) What are the basic concepts of a Sales Organisation? Explain anyone of those concepts. Q. 6) Why many companies have developed crystallise organisation structures and marketing programmes for major accounts?What alternative organisational methods are acquirable for Sales Managers for dealing effectively with major customers? Q. 7) Mention various internal and external sources used by companies for locating and identifying the prospective candidates? Why employee referral programmes or schemes are becoming one of the most popular methods of locating sales recruits? Q. 8) (A) How Relationship Selling is different than Transaction Oriented Selling? (B)In what manner the approach step is different than the pre-approach step? Describe briefly different approach techniques used by s ales people? ************************************************************************** Semester ? II Oct 2007 3278-204 M. M. M. (Semester II) Examination ? 2007 DISTRIBUTION MANAGEMENT AND LOGISTICS Time 3 Hours Max. Marks 70 Instructions (1) Answer any five questions. (2) All questions carry equal marks. Q l) Explain the basis Physical Distribution, Logistics, Supply Chain. Discuss their role in Marketing. Q. 2) What is Wholesaling? What functions do wholesalers perform? Outline various decision areas in wholesaling. Q. 3) Discuss various components of Physical Distribution System and explain heir impact on cost and customer service levels. Q. 4) Discuss various channel options available to a fmn selling photocopying machines nationally. Explain the functions to be carried out by every member of the channel. Q. 5) Design a marketing channel for the distribution of anyone of the following (1) vernacular Funds (2) Pre-paid Mobile Phone Cards (3) Advertising Space in a Newspaper Q . 6) (A)What is a Consumer Panel? (B) How will you carry out Test Marketing for a new soft drink ? (C) Explain Focus Group Interviews. Q. 7) Highlight various applications areas of Marketing Research. ********************************************************** Semester ? II Oct 2007 3278J.. 205 M. M. M (Semester II Examination 2007 Marketing Research Time 3 Hours Max. Marks 70 Instruction 1) Attempt any five questions. 2) All questions carry equal marks. Q. 1 a) Define Market Research. b) Sate and explain various limitations of Market Research. Q. 2a) Which are the various sources of Marketing data? b) Describe various methods of Primary Data Collection. Q. 3a) What is the Questionnaire? b) What are the characteristics of good questionnaire? ) What are the advantage and demerits of Questionnaire Methods? Q. 4Explain probability and Non-probability sampling techniques/sampling methods. How will you design the sample? Q. 5Write short notes on (Any Two) a) Primary Data ? Advantages a nd limitations b) Secondary Data Advantages and limitations c) issue Readership survey d) Retail Store Audit Q. 6a) What is consumer panel? b) How will you carry out Test Marketing for a new soft drink? c) Explain Focus Group Interviews - Q. 7Highlight various applications areas of Marketing research. Semester ? IIOct 2007 3278J.. 206 M. M. M (Semester II Examination 2007 RELATIONSHIP MARKETING Time 3 Hours Max. Marks 70 Instructions (1) Q. Nos. 1 and 6 are compulsory and carry 20 marks each. (2) Attempt any two questions from among the Q. No. 2 to 5. Each of these questions, carries 15 marks. Q. l) Write notes on any four (a)Customer Profitability (b)Database of Customers (c)Customer Orientation (d)Value of Complaints (e)RFM (t)Mass Customization Q. 2) For a firm having a subaltern portfolio of products, identify the multiple market domains.How will the careful cultivation of these domains, lead to success in the customer market? Q. 3) How is physical distribution system benef itted by the use of Relationship Marketing Principles? Explain describing situations in corporate world. Q. 4) psychoanalyze the Contribution of Information Technology to the practice of Relationship Marketing. Q. S) Describe the evolving scenario of customer bonding. How will you Classify the companies on the basis of their promptness in bonding the customers? Q. 6) Managing Director of YANTRA Ltd. ad recently attended a profitability- related workshop by a leading management consultant. He is particularly impressed by the unavoidableness to manage the Internal Markets of an organization to ensure a deeper (positive) impact on customers of the company. YANTRA Ltd. has a 6-tier organization structure, 10 departments, 10 managers 50 officers, 100 supervisors, 500 workmen. As a relationship marketinl consultant, you are to develop a plan to enhance the internal environment so as to impact the customer markets. Your Managing Director suggests, you can start with System-Culture- -Comm unication triad. Semester ? III Total no of question 6 Total no pages3 3178-301 May 2007 M. M. M (semester ? III) examination ? 2007 INTERNATIONAL MARKETING (New course) Time 3 HoursMax Marks 70 Instruction 1) Question No 6 case study is compulsory. 2) Attempt any three question from Q 1 to Q 5. 3) Figures to the right indicate marks. Q1) what are the Objective of International Marketing? What are its challenging aspects? Q2) As far as packaging and leveling is concerned what are the modification required to be done for products in international market? What are the compelling and voluntary reason?Q 3) Explain various possible distribution transmit in International marketing? Q 4) Explain the importance of INCOTERMS. Discuss various INCOTERMS 2000 from the point of view of cost and responsibility implications. Q 5) write short notes on any four a) Political risk b) Impact of culture in International marketing c) Joint venture as an Entry strategy d) Indian MNEs e) Data collectio n problems in International marketing research f) Global retailer Q 6) Case study ? Coca cola On June 13, 1999 Coca cola recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on shock? drinks, which were suspected of making more than 100 condition children ill in the preceding six days. This recall was in addition to the 2. 5 million bottles that had already been recalled in the previous week. The company? s products had been bottled in Antwerp, Ghent and Wilrijk, Belgium, spot some batches were also produced in Dunkirk, France. Children in 6 schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after imbibition setback beverage. Most of them reported an Unusual Odor and off taste in the drink.In the same week, the Governments of France, Spain and Luxembourg also banned one C? s products while coke? s Dutch arm recalled all products that had come from its Belgium plant. The en tire episode left more than 200 Belgians and French school children ill. The company had to tally its British customers that the products made in its UK factories were safe. By June 15, 1999 coke had recalled about 30 million cans and bottles, the largest ever recall in its 113 year history. For the first time, the entire inventories of coke? s products from one country were banned from sale.As part of a damage control exercise, coke sent a team of scientists to Europe. The CEO Micha Douglas apologized to its European customers. Coke Belgium announced that it would reimburse the medical costs for the ill. The recall had a significant negative impact coming down by 21% to $ 942 mn. Moreover, the entire operation cost coke $ 103 mn while its European bottling venture showed a 5% fall in revenues. Analysts felt that the Belgium recall was one of the worst public relations problems in coke? s history. It was alleged that the company had information about people who had become ill weeks prior to the above incidents.Coke had an opportunity to grass this information but chose not to do so and was accused of being unethical. Another issue that worried analysts was the illness causes to the innocent school children. They blamed coke? s promotion strategy to sell soft drinks to school children, which had raised a lot of controversies in the U. S. After the crisis, coke investigated the problem by testing the suspect batches for chemicals. The company claimed that the test showed nothing toxic in the beverages. The company said that there had been separate errors in two plants.The products from Antwerp plant had a eery odor as some fungicide had accidently fallen on the exterior of the cans. In addition, they had determined that the strange taste was the result of a sub-standard gas used to carbonate the product Analysts said that coke had not handled the situation well and its media message was confusing, inconsistent and muddled. Coke alternately claimed that pestic ide residue on the can or bottle or a bad batch of carbon-di-oxide was to be blamed for the off taste. On the other hand, the company also insisted that there was never any health threat. A company spokesman assured consumers, ?It may make you feel sick, but it is not harmful?. In August, 1999, the European commission reprimanded coke, asserting that the company had not cooperated adequately and its explanations were not entirely satisfactory. It also said that errors were committed in the selection of plant or the dosage of extracts in coke? s own concentrate. While no deaths were linked to the coke problems, it had a significant negative impact on the public confidence in Europe. 1) Analyse the case from the perspective of ethical issues involved in country risk analysis. 2) -Analyse the actions taken by Coke during and ager the crisis Semester ? III Total no of question 7 Total no pages1 3178-302 May 2007 M. M. M (semester ? III) examination ? 2007 MARKETING AND THE LAWS (New cou rse) Time 3 HoursMax Marks 70 Instruction 1) Attempt any five questions. 2) All question carry equal marks. Q. 1) Define Proposal. What are the legal rules for valid proposal? Explain with illustrations. Q. 2) Define conditions and warranties in a contract of Sale. What are implied conditions and implied warranties? Q. 3) What are the various modes of creation of Agency? What are the rights of agents against the principal?Q. 4) Explain ? Infringement of copyright? and civil & criminal remedies provided under the act. Q. 5) Explain the scope of IT Act, 2000 and also the following terms (1) Electronic Governance (2) Hacking with computer system Q. 6) Who is a (a) Consumer? (b) Complainant (c) Unfair deal out practice Q. 7) Write notes on (Any Two) (a) Registration of trade mark (b) Define manufacturer, Dealer and Retailer under V. A. T. Act. (c) Undue Influence (d) - Extent of Agents Authority Semester ? III Total no of question 7 Total no pages1 3178-303 May 2007M. M. M (semeste r ? III) examination ? 2007 FINANCIAL SERVICES MARKETING (New course) Time 3 HoursMax Marks 70 Instruction 1) Attempt any five questions. 2) All question carry equal marks. Q. 1) What is ? Venture Capital How does it help the enterprise? Q. 2) What are the trends now in Housing Finance? How consumer is benefitted? Q. 3) ? globalization of Indian Economy since 1991-92 onwards has helped India to develop faster in all respects.? Do you agree? Explain in detail. Q. 4) What is mutual fund? How does it help the small investors in present time? Q. 5) What is the ? Merchant BankingWhat are the different services offered to the entrepreneurs? Q. 6) What is Insurance Regulatory Development Authority? How does it help the consumer? Q. 7) Write short notes on any two (a) Credit Card (b) Retail Banking (c) Mergers and Acquisitions (d) Life Policies and its Valuation - Semester ? III Total no of question 6 Total no pages1 3178-304 May 2007 M. M. M (semester ? III) examination ? 2007 INTEGRATED MARKETING COMMUNICATION (New course) Time 3 HoursMax Marks 70 Instruction 1) Q. 1 is compulsory and carries ten marks . 2) Solve any four from Q. 2 to Q. , each carrying 15 marks Q. 1) Describe in ten sentences whether advertising is a communication tool and what is its role in marketing communication? Q. 2) Comment on the Advertisement on Adidas shown during the world cup football in more than 250 words. Q. 3) What is Media Planning? What is its significance? Q. 4) Discuss the organisation of an Advertising Agency. Q. 5) Discuss the Marketing Mix of ? Nescafe.? Q. 6) Write short notes (Any Three) (a) Essentials of a Good Copy. (b) Type of Appeals. (c) Ethics in Marketing Communications (d) - Tools of sight Promotions.Semester ? III Total no of question 9 Total no pages1 3178-305 May 2007 M. M. M (semester ? III) examination ? 2007 RETAIL AND OPERATIONS MANAGEMENT (New course) Time 3 HoursMax Marks 60 Instruction 1) Attempt any six questions. 2) All question carry equal marks. Q. 1) Define Marketing Channel and explain how Consumer Marketing Channels differ from Industrial and Services Channels. Q. 2) Explain the purpose of Physical Distribution and briefly describe various components of Physical Distribution. Q. 3) What do you mean by Channel Management? Explain various types of Marketing Channels. Q. )Define the terms Retailer, Retailing and Retail Management and explain types of Store and Non-store Retailing. Q. 5) Demonstrate the importance of Store Location and outline the process and types of Store locations with factors influencing decision. Q. 60 Define Interior Store Layout and Explain the steps you follow to plan a good Store Layout. Q. 7) Define Interior Store Atmosphere and briefly describe the elements of Interior Store Atmosphere. Q. 8) Explain the purpose of Retail Communication and elaborate the elements of Retail Communication Mix. Q. 9) Write short notes on any four (a) New Trends in Retailing b) International Marketing Channel (c) Channel Conflicts (d) Bar Coding (e) Role of IT in Retailing (f) - Manufacturer Brands Vs Private Brands Semester ? III Total No. of Questions 7 Total No. of Printed Pages 1 3178- 401 May 2007 M. M. M. (Semester-IV) Examination 2007 BRAND MANAGEMENT (New Course) Time 3 Hours Max. Marks 70 Instructions 1) Attempt any five questions. ) All questions carry equal marks. 3) Cite examples wherever necessary. Q. 1) Explain the Concept of Branding. Describe the scope of branding in the evolving markets. Q. 2) Discuss the concept and significance of Brand Equity. Q. 3) Identify major areas of Branding Decisions. Which considerations will impact the decisions? Q. 4) ? Customer Satisfaction? is often called as Mirage. How can it be achieved through Branding? Q. 5) What is a Power Brand? Discuss its features. Q. 6) Write a critical note on the future of FMCG brands in India. Q. 7) Write notes on any two ) Product Image and Brand Image b) Trade Marks c) Brand Architecture d) - Brand Positioning Semes ter ? IV Total No. of Questions 7 Total No. of Printed Pages 1 3178- 402 May 2007 M. M. M. (Semester-IV) Examination 2007 STRATEGIC MARKETING (New Course) Time 3 Hours Max. Marks 70 Instructions 1) Attempt any five questions. 2) All questions carry equal marks. Q. ) What is Strategy? Outline the steps in the formation of strategy for a business firm. Q. 2) Discuss the concept and the objectives of Strategic Marketing Management. Q. 3) Using the Porter? s Five Forces Model for reference, discuss the current competitive environment in an industrial sector of your choice. Q. 4) Critically examine the process of strategy evaluation in the context of marketing function. What is utility of the evaluation process? Q. 5) A new aviation company is taking precondition through the takeover of a ? low profile, low fare? air-line by a ? high-profile? air-line.What sort of positioning strategy will be suitable for the new company? Explain your view-point. Q. 6) Discuss the various pricing stra tegies along with their merits, demerits and application areas. Q. 7) Write notes on any two a) BCG Portfolio ground substance b) GE of Cell Matrix c) Distribution through retail-malls d) - ?Tows? Matrix Semester ? IV Total No. of Questions 7 Total No. of Printed Pages 1 3178- 403 May 2007 M. M. M. (Semester-IV) Examination 2007EXPORT DOCUMENTATION AND FOREX MANAGEMENT (New Course) Time 3 Hours Max. Marks 70 Instructions 3) Attempt any five questions. 4) All questions carry equal marks. Q. 1) Discuss in detail the importance of Documentary Credits in International Business. Bring out the salient features of the UCPDC. Q. 2) Write about the advantages and disadvantages of Exporting as a strategy. Q. 3) Give in details the methodology adopted by an exporter to set up his export business.Also comment on the role of various government agencies in helping him do so. Q. 4) What do you understand by the terms ? Regulatory ? and ? commercial? documents? Give a list of all documents used in International Business in details. Q. 5) Describe the role of various government institutions in promoting experts from India. Write about the role of the EXIM Bank in details. Q. 6) Give in details the process of insurance of goods for Exports. Also mention various types of insurances available to exporters. Q. 7) Write short notes (Any Two) a) Export Promotion Councils (b) G. S. P (c) Bills of Exchange (d) Back to Back Letter of Credit - (e) Sports and Discount Rates Semester ? IV Total No. of Questions 6 Total No. of Printed Pages 1 3178- 404 May 2007 M. M. M. (Semester-IV) Examination 2007 DIRECT MARKETING (New Course) Time 3 Hours Max. Marks 70 Instructions 5) Question No. 5. is compulsory. ) Solve any three questions out of the remaining.. Q. 1) Explain the term ? Integrated Marketing Communication? (IMC). How it is different from a Traditional Marketing Communication? Q. 2) Discuss the role and significance of Exhibitions and Trade Fares in the Marketing Communication. P repare a check-list for organizing the exhibition. Q. 3) A renowned Multinational Company wants to launch its new product in Pune. Design a complete marketing communication programme for this event. (Make and clearly mention necessary assumption wherever necessary) Q. 4) What is ? Corporate CommunicationsWhat are the pre-requisite qualities for a successful corporate communication professional? Q. 5) (A) Comment on increasing use of Technology in the Corporate Presentations. (B) Explain advantages and disadvantage of Direct Marketing. (C) Write a note on ? Press Conference and Press Releases? Q. 6) Write short notes on (Any Two) (a) Customer Presentations (b) Role of Body Language and Voice Modulations in Corporate Presentations - (c) Sales Promotion Brochures Semester ? IV Total No. of Questions 7 Total No. f Printed Pages 1 3178- 405 May 2007 M. M. M. (Semester-IV) Examination 2007 INDUSTRIAL MARKETING (New Course) Time 3 Hours Max. Marks 70 Instructions 7) Attempt any five ques tions. 8) All questions carry equal marks. Q. 1) Present an overview of Industrial Marketing System. Q. 2) What are the Characteristics of Organizational Customers? How does a seller to the buyer? s strength, to succeed in the exchange process? Q. 3) Explain the Interpersonal Dynamics of Industrial Buying.Q. 4) How are the Inducts Products ideally distributed in the market? How is the issue of channel leadership resolved? Q. 5) Critically examine the pricing decision, regarding the Industrial Products. Q. 6) Discuss the methodology for successfully entering and surviving an International Market with Industrial Products Portfolio. Q. 7) Write notes on any two (a) Positioning of Industrial Products (b) Segmentation of Industrial Markets (c) Reseller? s Market - (d) Economics of Industrial Demand Semester ? IV Total No. f Questions 6 Total No. of Printed Pages 1 3178- 406 May 2007 M. M. M. (Semester-IV) Examination -2007 RURAL AND AGRICULTURE MARKETING (New Course) Time 3 Hours Max. M arks 70 Instructions (1) Question No. 1 is compulsory. Attempt any three of the remaining questions. (2) Figures to the right indicate marks for that question. (3) Give examples wherever necessary. Q. 1) (A) Suggest the Marketing Mix for a new brand f organic manure ? UTKARSHA? for All India Marketing to be launched in the next three months. 15 (B) Write short notes on any two 10 a) reenforcement Services for Export of Farm Products b) Training and Research in Agricultural Marketing c) Differences in Agricultural and Industrial Marketing Q. 2) Discuss the scope and limitations of Rural Marketing in India. 15 Q. 3) Critically analyze the role of Agriculture in the Economic Development of India. 15 Q. 4) Describe the emerging branches of Agri-business with special reference to the food 15Processing Industry. Q. 5) (A) Explain the concept of Co-operative Marketing. 06 (B) Examine the reasons for slow progress of Co-operative Sector in India. 09 Q. 6) (A) Give the source for Marketing Information with reference to Agricultural 06 Marketing. (B) - Write a note on ? Role of Government in Agricultural Development. 09 Total No. of Questions 7 Total No. of Printed Pages 1 3178- 401 M. M. M. (Semester-IV) Examination 2007